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30 years in the telecom industry and still hungry for more!

Peter Söderström has been part of Enter since 2022 but his experience in the telecom industry goes all the way back to 1993. 30 years later, Peter still feels as motivated as ever to keep evolving within the Telecom Industry.


He started as an inside sales representative and then moved on to outside sales representative, then Account Manager and now he is our trusted Senior Key Account Manager. Back when Peter started with sales in Telecom, obtaining a certification was mandatory for selling cellphones, earning him the title of a certified cellphone sales representative.


Peter wanted the opportunity to be part of building something from the ground up, which he has done before. ”The best part is the growth phase. The journey of going from being just a few people and grow to something big”. He will help Enter get contracts with the big chains, but also the small and medium sized specialist retailers, which are just as important as the big ones Peter emphasizes.


”My first CEO in the Telecom Industry once told me that if you don’t like your job, you will be on sick leave a lot and I haven’t been on sick leave since 93”.


Peter’s three-decade journey in the telecom industry highlights his enduring passion, dedication, and a commitment to cultivating meaningful partnerships, making him a true asset to Enter's success.



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